Image guidelines for Shopify, BigCommerce, WooCommerce, and Magento [Free download]

mockup platforms.png

"Everything you need to know about product images for the four biggest e-commerce platforms at a glance."
— Annabelle Plueckthun | 7 minute read

Launching your eastward-commerce business and implementing your webshop is exciting and the outset of attracting new customers, generating awareness for your make, and fine-tuning your KPIs as you get. Ane of the most critical assets in your online shop - be it hosted by Shopify, BigCommerce, WooCommerce, or Magento - are your product images. Selecting and smoothly uploading the correct visual content to your shop tin be challenging - but it doesn't have to exist!

In this commodity, we compiled all the insights you demand to upload great content for optimal performance on your preferred e-commerce platform. Read through all 4 sections, or simply click on the corresponding ballast link below to spring to your platform of choice. Don't forget to download your costless crook sheet per platform to proceed all epitome guidelines handy in i identify.

  • Shopify

  • BigCommerce

  • WooCommerce

  • Magento

If you desire to learn more nigh taking dandy product pictures that convert, bank check out our tutorial department giving you insights on how to all-time capture all kinds of products. Consistency is key when it comes to product photography. To assist you get started with building your photography style according to your brand, we suggest working with a Mode Guide.

Shopify-Symbol.png


Shopify

Platonic for modest to medium-sized businesses, Shopify offers lots of born features and an intuitive drag-and-drop design interface - excellent when you have null coding experience. The platform has around 1 million users and is ane of the nigh accessible solutions.

Shopify recommends using JPEG but as well supports PNG, GIF, and JPG file formats for your product imagery. JPEG files ordinarily offer a expert balance between quality and file size, enabling you to optimally showcase your products while ensuring speedy page loading times. Shopify accepts files of upwards to 20MB - however, the smaller the image, the faster your site.

In general, the ratio of your image depends on your item shop theme. To make your pictures display best universally, Shopify recommends using squared photos for your shop. You can upload images between 800 x 800 and 4472 x 4472 pixels. For optimal results, Shopify suggests going with a resolution of 2084 x 2048 pixels. Do your images have some other ratio? No trouble! You tin can manually resize your photos in the theme customizer. The first product paradigm y'all add together to your production will automatically default as its thumbnail but can likewise be uploaded separately.

You can upload up to 250 images per product. At StyleShoots, we recommend going with a forepart, back, side, and at least one meaningful detail shot per production feature. Endeavor not to overwhelm your audience with too many production images. Remember about the questions customers may take most your production and try to respond them with your visual content.

All Shopify paradigm guidelines in one handy file - download your PDF cheat canvas hither.

BigCommerce-logo-dark.png

BigCommerce

A relatively easy-to-grasp interface and smooth integration with tertiary-party apps brand BigCommerce an exceptionally scalable e-commerce solution for larger businesses. For example, past offering seamless integration with Google Merchant Center, BigCommerce enables users to promote their products on Google Shopping straight - one less thing to worry near!

Like Shopify, BigCommerce recommends using JPEG files for your product pages merely likewise supports PNG, GIF, and JPG formats. You can upload upwards to 25 images to your page, preferably in foursquare format, to make certain they display correctly beyond devices. BigCommerce suggests a resolution of 1280 x 1280 pixels. If large enough, your prototype will automatically exist scaled downward to exist used as a thumbnail. Enabling product zoom for your images allows for a higher resolution image file.

A great feature BigCommerce offers is its automatic image optimization for photos uploaded to its storefront. Collaborating with 3rd-political party content delivery network Akamai, images are automatically resized based on the device your client is using to check out your site. This non only allows for faster page loading times but also less work per user.

woocommerce-logo.png

WooCommerceThe most popular free solution for e-commerce platforms, WooCommerce is a highly customizable open-source plug-in. It's perfect for beginners and doesn't crave any special skills when setting upward your webshop. Nevertheless, you have to expect for a hosting platform yourself to launch your WooCommerce store.

WooCommerce supports formats such as JPG, JPEG, PNG, GIF, and ICO simply recommends using JPEG for photos and PNG for graphics. WooCommerce lets you upload as many production pictures as you like to your folio.  However, you may take an upload limit depending on your accompanying hosting plan. While the image ratio is customizable, a 1:1 format of at least 800 10 800 pixels is recommended. If you get with a lower resolution, you won't take advantage of the zoom functionality.

In that location are several image types on WooCommerce. The Single Product Paradigm is the largest and refers to the primary image on your product page. Catalog Images are medium-sized images for category pages and product recommendations. Lastly, the Product Thumbnails are the smallest images used for cart, widgets, and optional product galleries.

1280px-Magento.svg.png

Magento

A tad chip more circuitous than the previously mentioned solutions, Magento is built for custom eastward-commerce solutions that can easily scale in the long run. With customers like Nike, Helly Hansen, or Nespresso, the Adobe Commerce platform offers various features for the more than skilled developer.

Similar Shopify and BigCommerce, Magento recommends using JPEG files for your imagery but too supports PNG, GIF, and JPG files of up to 4MB. Yous tin can upload between two and fifteen images to your production folio. Y'all guessed information technology - also Magento recommends uploading squared product photos. Those photos should have a resolution of 1100 10 1100 pixels to take advantage of the zoom functionality and 470 ten 470 pixels if not. Magento will automatically resize larger paradigm files if you enable the appropriate selection in your settings.

Yous can detect four different image types inside your Magento shop. The main production prototype (Base epitome) is the featured image on your product item page - with or without zoom, depending on the resolution you chose. With 470 x 470 pixels, the Pocket-sized Prototype is shown on category pages, search result pages, and production recommendations. Thumbnail Images are displayed in your gallery, shopping cart, and when featured among related items. Lastly, Swatches are meant to show colors, patterns, and textures. Both Thumbnails and Swatches come down to 50 x 50 pixels per image.

Next to the specific prototype requirements per platform, there are some full general aspects to keep in mind when preparing visual content for your webshop. When launching your eastward-commerce platform, you want your customers to observe their fashion to your store with ease. Don't miss out on organic site traffic and optimize your images for SEO. Utilise informative file names for your photos and include advisable alt text that matches relevant search terms your audition may utilise to find your products.

In one case y'all're getting started with visual content creation, think about a file naming construction that makes sense for your products and is scalable in the long run. For most platforms, image file names are restricted to letters from a-z, numbers from 0-9, hyphens, and underscores. Therefore, avert spaces or special characters in your filenames.

The four introduced due east-commerce platforms differ not only in their prototype guidelines just likewise in their use cases. On all platforms, squared production images work best across devices. Always keep your file size in mind. JPEG files usually offer a good residue between file size - folio loading time - and quality.